Ken Borland

SA Rugby on Thursday submitted to the Independent Communications Authority of South Africa (Icasa) that their remedies proposed in their draft findings into the broadcasting of sport by subscription television will lead to a severe reduction in the investment by these broadcasters in professional sport and will ultimately cost the Springboks the chance of adding to their 2019 World Cup victory.

Icasa have proposed that broadcast rights should not last longer than three years, that there should be no exclusive deals and that the rights should be split between multiple packages and broadcasters.

But in public hearings held virtually on Thursday, SA Rugby CEO Jurie Roux said the ‘remedies’ would be an unreasonable burden on the federation and would mean they are likely to lose their fight for survival in these times of Covid uncertainty, while Senior Counsel Ngwako Maenetje said Icasa would be acting “irrationally” and ultra vires (beyond their powers) if they enforced the changes.

“If the regulations go through in their current format then we may never see a day like the 2019 World Cup win again. SA Rugby needs to produce compelling content that is commercially viable so we can develop the game from grassroots level to winning national teams. We are 99.7% self-funded, we only get 0.3% of our income from government, and broadcast rights bring in R752 million,” Roux explained on Thursday.

According to the SA Rugby presentation, broadcast rights make up 58% of their income, and sponsorships, which are largely dependent on TV exposure, make up another 26%.

“We are in a daily fight for survival, we are in financial difficulty having made losses between 2016 and 2018. We recovered a little profit in 2019 on the back of the World Cup and we looked forward to capitalising on that but no-one could have predicted what happened in 2020. Covid has pushed us into survival mode and had a massive detrimental effect. We’ve had to cut our budget by R1.2 billion.

“It has made insolvency a real and present danger, we’re on the brink, and if we had not been able to capitalise on broadcast rights, we would have been bankrupt by now. Exclusivity is the main source of our revenue and with less money it means there will be less rugby until we have to close our doors and only have club rugby. And then nobody will be interested in the game,” Roux said.

Judging by the presentation of Maenetje SC, Icasa would probably face court action if they enforce the regulations.

“No Regulatory Impact Assessment was conducted by Icasa, which makes the proposals irrational, they did not inform themselves of the adverse effect of these remedies. These effects are not proportional because they place such a burden on the rights holder, rather than broadcasters, such that they will not be able to sustain themselves. Icasa have paid scant regard to the dire impact we explained in our written submissions.

“By weakening one side of the equation you do not grow competitiveness in the market, SA Rugby will no longer be in a position to provide premium content and there will be an adverse impact on public interest. These remedies are irrational, not lawful and unconstitutional. They do not encourage investment so they undermine the Icasa mandate and exceed the statutory powers of Icasa,” Maenetje said.

Icasa launched their inquiry into subscription television services to ensure the broadcast market is sufficiently competitive, but Roux says “these remedies will have the completely opposite effect to their noble intentions”.

“The obligation is on the broadcasters and not on the rights-holders, which is where Icasa are acting ultra vires. There was no discussion of the economic impact in their draft findings,” Maenetje says.

SA Rugby on Tuesday expressed their disappointment and frustration that millions of South Africans will not be able to watch the Springboks in action at the World Cup due to the SABC’s decision not to broadcast an event which lifted the spirits of the country in inspirational fashion in both 1995 and 2007.
Those were the two years the Springboks lifted the most prestigious trophy in rugby, with the 1995 triumph, on home soil and featuring the enthusiastic participation of then president Nelson Mandela, being cited as a major boost to race relations in the fledgling democracy. The current Springbok team is captained for the first time by a Black African in the hugely popular Siya Kolisi and they are rated as one of the strongest contenders when the tournament kicks off on Friday.
South Africa, who are coached by former captain Rassie Erasmus, open their campaign by playing defending champions New Zealand on Saturday in what will be one of the most important games of the tournament.
“We are looking forward to a strong Springbok challenge led by Rassie Erasmus and Siya Kolisi, and it is extremely frustrating for our sport that the national broadcaster is not in a position to show it. We share the disappointment of SABC licence-holders that they will be unable to follow the progress of the Springboks and other big matches in the tournament.
“The Rugby World Cup has been broadcast on SABC at every tournament since 1995 and like other mega sporting events has the power to bring the nation together behind a national team,” an SA Rugby spokesperson told The Citizen on Monday.
Although the television rights to the World Cup are owned by WorldRugby, SuperSport, who have bought the local rights, were willing to help the SABC show at least some of the tournament, but after months of negotiations the national broadcaster pulled out, according to MultiChoice, the owners of the sports pay channel.
“As far as television rights are concerned, the SABC, having initially made a commercial offer, subsequently withdrew that offer citing budget constraints and the scheduling of the RWC, being in Japan. Rugby World Cup broadcast rights are sold by World Rugby and its agents and all broadcasters (including free-to-air operators) are able to bid for acquiring these rights,” Joe Heshu, the MultiChoice Group Executive for Corporate Affairs, told The Citizen.
The radio rights are owned by marketing company IMG and not MultiChoice.
The Rugby World Cup would have cost the SABC $28m for broadcasting rights on television and $60 000 for radio, not factoring in production costs of R900 000, SABC CEO Madoda Mxakwe told Parliament’s portfolio committee on communications on Tuesday.

Social media reaction

Teddy Rubskins @walternatebeing
SABC was looted dry by ANC cadres, this is the real issue. In the 90s SABC showed F1, NBA, currie cup & springboks rugby as well as cricket. Also the ANC government will never break the monopoly Naspers holds as they love the tax revenue from their group companies.
The 2019 rugby world cup would have cost the SABC $28m for broadcasting rights on television and $60 000 for broadcasting rights on radio, he said. These costs do not factor production costs of R900 000.

Jy Nkosi sikelel’ iAfrika  Put SA 1st
@Joy_wa_Afrika
However, a nation that is being deprived of watching the 6 @Springboks games because of money grabbing @SuperSportTV We can only afford SABC but does the greedy @SuperSportTV care Absolutely not

Cornu Perold @CornuPerold
Will Sports Minister @NathiMthethwaSA and his Communications counterpart @Stellarated help find a resolution here too as they did in the saga that saw the SABC not broadcasting any PSL matches on their platforms? Surely Rugby is a sport for ALL South Africans?

OH LOOK…Squirrel
@Travesty_Kruger
I think it quite sad that SABC hasn’t made a plan for them to air the RWC. We always seem to be united when the Bokke are playing and sadly not all of us (myself included) have DSTV.

zwelitsha @zwelitshazwe

Thulas sport is an audience driver in broadcasting, note all the satellite dishes on rooftops from informal settlements (end result of PSL rights), SABC Board, Govt must wake up Fact, Ad revenue will NEVER = Sports rights, bt loss of sports rights = audience flight

uSumpa @Konkwane_K
I feel for those people who are let down again by the SABC. The most vulnerable people who love rugby they won’t watch the Rugby World Cup because SABC is useless beyond doubt.

Riccardo Dobloni @superdoct
Money hungry, no national interest at all. SuperSport fine keep you rights, keep your advertising money, but surely you can see the benefits of letting everyone watch the national team in a world cup! go back to Open Time or sponsor SABC to show at least the #Springbok games

Cameron MacKenzie MP @CameronMacKenz2
When @MultiChoice ask for US$28million & @sabc trying to get on an even financial footing, it’s competing priorities. Why not pressure @MultiChoice instead to help out in the interests of those who can’t afford DSTV? The new SABC board are doing the right – tough – thing.

LLOYD L. MAFA @MafaLloyd
Really no broadcast of Rugby World Cup then why are we still paying the TV licence. SABC please get your act together.

Pale Rider @Pale_Rider7
Multi Choice should come to the party and as a gesture of good faith at least allow SABC rights to broadcast the Springbok games. With their messed up image lately it can only do them good.

SABC Too  @SABCtoo

Obviously, young children in South Africa don’t deserve to see a multiracial world-class national team captained by a man who came from nothing but hunger in one of the worlds largest competitions. #RWC2019

azania mboya @azaniamboya

SABC are a national disgrace by refusing to broadcast the Rugby World Cup thus leaving millions of African rugby fans without coverage. A huge blow against African transformation in Rugby. No wonder so many ppl dont want 2 pay T V Licences !!!!

Sharks coach Sean Everitt praised replacement wing Sbu Nkosi for his performance against the Pumas in their Currie Cup match in Durban on Friday night, saying his brace of tries were a fitting demonstration of why the 24-year-old Springbok is a World Cup winner.

Nkosi has had his share of injury problems this year as well as a brush with Covid-19 that forced him into quarantine, necessitating Everitt’s decision to play him off the bench. But it seems inevitable the Sharks coach will be finding a way of fitting him into the starting line-up when they return to action against the Bulls in a fortnight.

Nkosi scored with his first touch in the 53^rd minute when he spectacularly claimed the restart after the Pumas’ only try and then blazed away to score, and then he scored again with 10 minutes remaining with an intercept try completed with impressive pace.

“Sbu’s performance tonight was definitely the highlight with his two tries, he was phenomenal and showed why he is a World Cup winner with the Springboks. What a difference he made for us, he’s world-class in the air. He helped us win in Kimberley as well against Griquas. We scored some good tries through big defence tonight and we’re ecstatic with scoring seven tries,” Everitt said after the impressive 45-10 victory.

Because the Currie Cup fixtures have merely been a continuation of Super Rugby Unlocked, the Sharks now quirkily have a bye after just one Currie Cup match. They then host the Bulls at Kings Park on December 12 and they will certainly need to be more consistent in maintaining the level of performance they showed in the first half against the Pumas for the full 80 minutes against the log-leaders.

“I’m very proud with how we stood up in the first half, conditions were not easy but we were brave enough to move the ball around and score some good tries through big defence. I’m very happy with the way we played in the first half, the forwards laid a really good platform and there were three maul tries, we scrummed well and stuck to the plan.

“For the second half, the plan was to stick to our processes but unfortunately the Pumas put us under the pump at the set-pieces. You have to give them credit for that, putting us under pressure in the second half, especially at the scrums. But we also put a lot of pressure on ourselves and we certainly could have been better in the second half. But to win 45-10 definitely deserves credit,” Everitt said.

Jake White was clearly having a bit of a laugh when he said his Bulls team might go to Newlands on Saturday and not kick at all in their Currie Cup opener against great rivals Western Province at Newlands, but the canny World Cup winning coach has already had the last laugh with the way he has turned things around at Loftus Versfeld.

White has always given a good press conference because he is engaging, loves a chat and he is not averse to playing a few mind games, especially before the big matches. In domestic terms, it seldom gets any bigger than the Bulls against the Stormers/Western Province, the famous north versus south derby.

Probably the most impressive feature though of White’s coaching at Loftus Versfeld has been the way the Bulls have shown the ability to play different kinds of rugby. The general expectation when he arrived in Pretoria was that the Bulls would play a conservative brand of rugby, going back to their old strengths of almost 10-man rugby: a powerful pack dominating the tight exchanges and then the halfbacks kicking the leather off the ball and the stuffing out of the opposition.

And while White has recently been giving hints that they will need to perfect the conservative approach once they start playing in the Pro16 competition in the miserable European winter, the Bulls backs have been playing with a new-found verve and sparkle. Sevens Springboks seem to be having a much bigger impact in XVs these days, but White has gone further than most in choosing three of them in his backline – Kurt-Lee Arendse, Stedman Gans and Cornal Hendricks.

White has never been a great publisher of his strategic thinking in the build-up to his campaigns, but there was barely a hint of Hendricks’ move to inside centre before it happened in the official opening friendly of the season, the Bulls’ game against the Sharks on SuperFan Saturday.

While many viewed the decision with trepidation – especially those used to the normal big bruisers who have played inside centre for the Bulls – White’s eye for talent and shrewd rugby brain has once again been proven because Hendricks has been a revelation in the No.12 jersey. He has been the key to the exciting backline play they have produced, while he has also shown no signs of vulnerability defensively.

The thing about White is that he is a true student of the game and his attention to detail is second to none; from prop to fullback, the coach will be very precise in what he wants from his players.

It has been remarkable how the Bulls have gone from the lower reaches of the 2020 Super Rugby log, winning just one of their six matches before Covid-19 struck, to the champion team in South Africa, but that’s what happens when hard work is backed up by tactical excellence and a coach who has the experience and nous to get the little things, that make such a big difference, right.

While White’s lateral thinking has taken him to the perimeters of rugby wisdom at times, he also puts great store in the importance of the basics. Little wonder then that in his recruitment and his selection thus far he has concentrated on building the most physically intimidating, formidable pack in South Africa. Their dominance of the gain-line has been key to everything else they have tried to do on the field.

There are many who wrote White, who will turn 57 in two weeks time,  off as one of the antiques of world coaching, but the value of having an experienced, well-travelled coach – he has also worked in Australia, France and Japan – has become very apparent at Loftus Versfeld.

A great forward-planner, White has also worked hard in his position of director of rugby to put together structures for the entire Bulls system. The art of coaching is not about gimmicks or fancy moves, but mastering the basics.

White seems to be doing that at Loftus Versfeld, and a powerful Bulls team is good news for South African rugby as a whole.