Ken Borland

“The current structure of global cricket is unsustainable and countries outside of the ‘Big Three’ (India, England and Australia) will play less and less bilateral series cricket, with some in danger of disappearing altogether from the Test cricket scene,” Tony Irish, who is an independent director of cricket’s global players’ body, the World Cricketers’ Association, has warned.

The only international cricket that really makes money now is India at home and abroad, and England and Australia tours. Any other bilateral cricket loses money. Bilateral cricket is those tours between countries playing Tests, ODIs and T20 matches.

The Future Tours Program previously ensured every team would play each other twice in a four-year cycle, home and away. But Narayanaswami Srinivasan [India], Giles Clarke [England] and Wally Edwards [Australia] deregulated everything in 2016, making bilateral tours a free-for-all. There are no rules, and therefore there is no context to so much international cricket.

It has become like Liverpool playing Arsenal and Chelsea five times a year and Bournemouth just once. But the BCCI [Board of Control for Cricket in India] don’t want more regulation and a well-structured calendar. That would mean they cannot wheel-and-deal, give and take games away from countries depending on whether they vote with them or not.

They want the status quo to continue so they can maximise their own revenues. England and Australia just go along with them and no-one stands against them.

There also needs to be a more equitable distribution of ICC revenues. India take nearly 40% of the revenues and they already get huge pots of money through the IPL and bilateral cricket.

There is huge financial inequality across the game with India at the top of the pile. India has resources of approximately $1.5 billion dollars per year; the country in 13^th place gets $6 million per year yet these two teams must compete against each other. How do they expect this to be a contest? There are 108 International Cricket Council (ICC) member countries and 50% of ICC revenues go to the ‘Big Three’, 87% of bilateral revenues are retained by England, Australia and India; while countries ranked 13 to 108 get 2% of total cricket revenues. ICC revenues are those generated from ICC events i.e. world cups, and is different to bilateral revenues which are the aggregate of what all of the countries generate from their series against each other.

Why must the ‘Big Three’ take such a huge slice? The system is just so inequitable and so incoherent. The whole structure, even ICC events, is set up for them and they have won 19 of the last 22 major ICC events.

While life is obviously good for Indian cricket, and they do deserve consideration for being the biggest market in the game, the second-biggest sport in the world is in danger of becoming like gridiron or baseball, which are minor sports in all but a couple of countries.

The ‘Big Three’ are just maximising revenue for themselves now, but it’s very short-sighted because in five or six years they might have no-one else to play against. People will get bored of just watching England-versus-Australia-versus-India. It’s a bad strategy and it’s one of the reasons the players are gravitating towards franchise leagues.

The ICC held their AGM in late July and set up a working group to make recommendations to the ICC board on an improved system of playing international cricket. But Irish, who is also a former chief executive of the South African Cricketers’ Association, told kenborland.com that despite this initiative and the phenomenal interest created by the magnificent five-Test series between England and India, “bilateral international cricket for other countries is highly endangered unless structural changes are recommended by this group and those structural changes are implemented”.

“The current system is broken,” said Irish, “primarily because there is no coherent playing schedule centrally controlled by the ICC, and bilateral cricket consists of a matrix of individual deals between countries, with no rules.

“This allows the ‘Big Three’ to play more and more against each other and less and less against the smaller countries. In a landscape where the global media rights revenue pie is also getting smaller, the commercial value of series between the smaller countries is dropping and these countries will soon no longer be able to afford to play bilateral series, which includes Test matches.

“This is also happening in a system where there is an inequitable sharing of revenues from ICC events. The combined effect is that in the current system the rich get richer and the poor get poorer. The smaller countries will, in addition, struggle to retain their best players for bilateral cricket as these players can earn more playing in T20 leagues around the world than they can playing bilateral cricket for their countries.

“The ICC sees all these franchise T20 leagues purely as domestic cricket, but in reality they are not – they all use international players and because of that they compete with bilateral cricket for players. In an unregulated schedule they also compete for calendar space. For a number of the small countries, the leagues are winning this battle against bilateral cricket; and Test cricket being the longest format, and the most expensive to stage, will suffer the most.

“In South Africa, despite the Proteas being the world Test champions, the team is scheduled to play only four Test matches over the next 12 months and there is no home Test cricket in the coming season,” Irish pointed out.

Amidst this pessimistic outlook, however, the World Cricketers Association released its Game Structure Report (https://theworldca.com/wp-content/uploads/2025/03/Global-Game-Structure-Report-Final-1.pdf) in March. The report is the only holistic review of the structure of cricket and is based on over 60 detailed interviews with game stakeholders (including administrators, media and commercial partners, players, team owners and broadcasters and journalists), extensive player surveys, statistical and scheduling data, and financial and economic data. Among the recommended structural solutions are:

1. A centrally controlled (by ICC) global calendar which includes all bilateral cricket, ICC events (eg World Cups) and T20 leagues using international players
2. Simpler and easier to follow competition structures across all formats with credible points systems to provide context
3. Workable windows for core international bilateral (including Test) cricket
4. A more equitable distribution of ICC event revenues
5. A regulatory framework across the cricket system.

“This shouldn’t be all doom and gloom because there are solutions to this. They however require structural change to the whole system and not a tinkering with the current system. The introduction of windows for bilateral cricket is part of a workable solution to ensure bilateral cricket, including Test cricket, can co-exist with T20 leagues rather than compete with them,” Irish said.

“In the current system, no top countries play during the IPL, so that effectively has its own window. The IPL is fantastic for the game, but that window will continue to grow because of the billion-dollar investments in it and its insatiable market. It’s already gone from six weeks to nine weeks and this growth cuts into the playing calendar of other countries.”

“In addition, we’re now seeing cross-ownership of teams with the IPL franchises having sides in the SA20, The Hundred, Caribbean Premier League and Major League Cricket (USA). Eventually we’ll get to the stage where T20 franchises will offer the best players contracts to play for all of their teams across multiple leagues.

“If this happens, the national Boards will lose contractual control over their most important assets, being their players. If anything should act as a warning sign to the national Boards that the system must change, it is this.

“In a restructured system, the World Test Championship could also be improved. Currently it is confusing because the points system is contrived to fit the existing matrix of bilateral deals which has some teams playing more matches than others and some countries not playing others at all.

“Very good Test teams like the Proteas and New Zealand are playing fewer and fewer Tests, which will translate into less and less domestic four-day cricket – the breeding ground of Test cricketers. A four-day domestic first-class competition is one of the biggest cost items for every national Board, but if Test cricket loses money and less and less of it is played, then it is obvious that Boards will cut back more and more on four-day domestic competitions,” Irish said.

“We believe, said Irish, “that by making these changes it would significantly improve the global cricket product and that this would result in additional annual global revenues of approximately $250 million. The Boston Consulting Group, which has done a significant amount of work on the economics of the game, believes that the global cricket industry revenues should be about double what they currently are.

“We presented the World Cricketers Association Game Structure Report at the World Cricket Connects conference at Lords in June (just before the World Test Championship final) and it was well-received by the majority of those present at the conference.

“We know however that our proposals are being met with resistance at the ICC level. I think that most countries know that the current system is either broken or that it should be significantly improved. If the ICC group looking into the global structure don’t like our proposals, then it will be interesting to see what recommendations they make to deal with the current problems.

“I don’t believe the current system can carry on much longer without some countries being forced to abandon aspects of bilateral cricket or them losing their most important assets as the game continues in the current direction of travel,” Irish said.

If we want international cricket to be a healthy product then we can’t just go on doing the same thing. Even the richer countries will eventually fall off the edge, it’s a downward spiral. It’s all going in the wrong direction, especially if you’re a smaller country, and no-one is stopping the train.

The Global Game Structure Report calls for four 21-day protected windows reserved for bilateral cricket in which no T20 leagues can be held. It would mean every country would play at least one match per format against all other teams. Promotion and relegation between two divisions would provide greater context and jeopardy.

To save bilateral cricket, we need structural change, not a little plaster. Day/night Tests, pink balls, four-day Tests – none of it has worked to meaningfully change things.

Previously, the Woolf Report was specifically about ICC governance, but India didn’t like it and so the ICC dismissed it. It was the same three countries getting their way because India don’t want to lose their bargaining chips. Remember when Haroon Lorgat stood up to them and India cut their tour to South Africa in half and CSA lost a billion Rand?

The ICC and the ‘Big Three’ seem intent on allowing such great cricketing nations as South Africa, New Zealand and the West Indies to fade into obscurity, their heroes and entertainers seen only in dusty old archival film footage.

JOHANNESBURG – England-based James Mack shot a six-under-par 66 on Wednesday to lead the Gary & Vivienne Player Challenge after the first round at Kyalami Country Club, but there is a hunk of prime South African Sunshine Tour talent chasing him down just one stroke behind.

Simon du Plooy, Jacques P. de Villiers, Ruan de Smidt, Christiaan Burke, Martin Rohwer and Jonathan Broomhead all posted five-under-par 67s on Wednesday to ensure Mack has plenty of challengers in his rearview mirror.

De Villiers, whose only bogey came on the par-five 13^th when he three-putted, said the key to doing well at Kyalami Country Club on Wednesday was shaping the ball on the 6631m course with tight fairways.

“The fairways are very hard and they’re tight, so it’s tough to hit them with the ball bouncing so much. You’ve got to be able to shape the ball off the tee and I did that well today,” De Villiers said.

“I also putted really well and even though I made four birdies and an eagle, I still had a few horseshoes, including one that came right back at me. But it was a really solid round, I played well today in conditions that were very nice. It wasn’t too cold this morning and the wind didn’t blow too much either.”

The highlight of De Villiers’ season thus far has been finishing third in the FBC Zambia Open, which was then followed by a long break. His finishes since the Sunshine Tour returned to action have been 20^th, 43^rd, 35^th and 37^th, but the Schoeman Park golfer still feels his game is well-toned as he looks towards the co-sanctioned events in the summer.

“I’ve been working hard on my swing with Doug Wood and the changes are there or thereabouts. But the game has been trending in the right direction for sure over the last couple of weeks. It’s all preparation now for the big events on the summer swing,” the 34-year-old said.

Mack started his round on the par-four 10^th hole and immediately picked up a birdie. Two more birdies in a faultless back nine saw him go out in three-under, and he collected four more birdies on the front nine, although a bogey on the par-three fourth hole was a hiccup.

Ten other golfers are two shots behind on four-under-par.

Kiera Floyd, a 19-year-old South African prodigy and Englishwoman Georgia Coughlin, who took to the sport late, are leading alongside Ellen Hutchinson-Kay, a Swede who came through the U.S. College system, after the first round of the Fidelity ADT Ladies Challenge at the Blue Valley Golf Estate on Wednesday.

The trio all started on the 10th tee and posted four-under-par 68s on a sweltering day in Centurion, giving them a one-stroke lead over six golfers on three-under on a congested leaderboard.

Floyd won the Benoni Country Club Ladies Championship aged nine, she finished third in the Sunshine Ladies Tour’s Jabra Classic aged 14, and she won the South African Women’s Strokeplay Championship in 2022 before turning professional at the beginning of last year. She has already racked up three more top-10 finishes on tour.

On Wednesday Floyd birdied the 10th, 12th, 17th and 18th holes to go out in 33, and although the front nine proved more challenging, a birdie at the ninth saw her come home in one-under.

Coughlin only took up golf when she was 16 and living in Saudi Arabia, but by the time she was 23 she had a Ladies European Tour card.

The 28-year-old had a dramatic start with three birdies and a bogey in her first four holes, going out in 34 and then making further gains with birdies on the first and fourth holes. Coughlin closed bogey-birdie, as did Hutchinson-Kay and Floyd.

Hutchinson-Kay is a University of Mississippi graduate and she also turned pro last year. The 25-year-old finished just outside the top-10 in the previous Sunshine Ladies Tour event, the SuperSport Ladies Challenge.

On Wednesday, Hutchinson-Key did the bulk of her scoring in a fantastic run of four birdies in five holes from the 14th.

For Floyd, the back nine (her front) was also the time to capitalise.

“Today was a good day, I hit the ball really nicely and gave myself lots of opportunities, which you have to grab when you can. This course definitely suits us big-hitters, it’s always open and you can let go a bit. I was normally hitting seven-iron into the greens,” Floyd said.

“I didn’t give myself as much opportunity on the front nine, but I pulled through in the end, to finish with a tap-in birdie was really nice. I made two silly mistakes that cost me birdies, but that’s okay, you just have to move on. You need to keep level-headed and not get ahead of yourself.”

The Sunshine Ladies Tour golfers showed their talents in impressive fashion on Wednesday at the oblong Blue Valley Golf Estate, despite the heat, with 27 of the 61-strong field finishing under-par. The increased opportunities provided by the tour are clearly paying off, and are attracting strong international competition, and it is thanks to partners like Fidelity ADT.

Wahl Bartmann, the CEO of Fidelity Services Group, said “As Southern Africa’s largest integrated security solutions provider, we are committed to uplifting and supporting women’s professional sport. Our partnership with the Sunshine Ladies Tour allows us to show our support tangibly and help create more opportunities for women in sport.” 

Renier von Zeuner, the Group Sponsorship Manager, added “We have been involved with the SA Open, as well as the Senior Tour, for a number of years, so adding a Sunshine Ladies Tour event to our portfolio is a tremendous privilege. We are honoured to contribute to the work done by the Sunshine Ladies Tour team, and incredibly proud of our group’s commitment to women’s sport.”

SUN CITY, North-West – England’s Lauren Taylor concentrated on first and foremost just being herself in the opening round of the SuperSport Ladies Challenge presented by Sun International at the Lost City Golf Course on Wednesday, and it paid off as she finished in first place on the leaderboard.

Taylor fired a four-under-par 68 to enjoy a one-stroke lead over Vanessa Knecht, Ana Dawson, Pasqualle Coffa and leading South African Kaleigh Telfer.

The 29-year-old Taylor played the back nine at Lost City first, and made the perfect start with birdies on the first three holes and another on the 15^th. A bogey-birdie finish to the back nine saw Taylor go out in 32, and she then came home in level-par thanks to a birdie on the ninth making up for a bogey on the par-five seventh.

“I was just trying to be myself out there and take it hole by hole,” Taylor said. “It was a good day. I made a hot start, it’s always nice to get three birdies first up, so then I just tried to keep being aggressive.

“All parts of my game were pretty good, but the best part was that I hit every fairway. My irons were also good and that’s always a good combo which will always give you chances. So I was hitting good shots and making birdies.

“I still gave myself some chances on the front nine but I just didn’t hole the putts. But I was very happy to finish with a birdie. I was feeling confident after a good week at Fancourt in the Dimension Data Pro-Am, but anything can happen in golf and you never know how it’s going to be on the day,” Taylor said.

The in-form Dawson, who led for most of the Dimension Data Ladies Pro-Am before eventually finishing tied-third, continued her fine form, her 69 including just one bogey – on the par-three 13^th.

Telfer, who enjoyed an excellent Sunshine Ladies Tour campaign last year, posted five birdies with two bogeys to position herself just behind the leader.

Two South Africans – 2022 champion Paula Reto and amateur Isabella Ferreira, were two strokes back after shooting 70s, along with Romy Meekers of the Netherlands and Sweden’s Ellen Hutchinson-Key.

Ferreira also started on the back nine and reached the turn on one-over-par, but she was excellent on the front nine, collecting three birdies.