Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

There will be a bonanza of rugby at Loftus Versfeld this week with the Bulls taking on the Free State Cheetahs in a Currie Cup game on Wednesday and then also hosting a United Rugby Championship Jukskei derby against the Lions on Saturday.

And, if the players’ comments at Monday’s press conferences are to be believed, they don’t know yet whether they will be playing in the Currie Cup, the URC or both. The Bulls are set to name their team to play the Cheetahs shortly before midday on Tuesday.

For some players, it may be a bit unsettling, but centre Harold Vorster said he is one of the Bulls who is quite happy with the dual squad arrangement.

“It’s a difficult thing running both a URC and a Currie Cup team at the same time. But we’re enjoying it, it doesn’t matter which one you play in. I don’t care which team I’m in, when you get a chance, you’re just excited to play.

“Your opportunity can come at any time of the week, especially with Covid, and you need to be on the same page as everyone else whether you’re playing Currie Cup or URC,” Vorster said on Monday.

Of course, the last time the Bulls played at Loftus Versfeld, they let slip a 26-18 lead with 12 minutes remaining to lose 30-26 to the Stormers, a maiden defeat at home with Jake White as coach. It left a sour taste in the month and the Bulls produced an impressive performance in response last weekend against the Lions at Ellis Park.

Now it is the Lions who travel to Pretoria eager to erase the hurt from their previous outing.

“The Stormers game was a big disappointment, but fortunately we got another opportunity to fix what went wrong against the Lions. Our focus was just on getting back on track and being the best we can be,” Vorster said.

“We put the Lions under a lot of pressure and executed very well. I don’t think the Lions lack anything, they’re still a very good side, and it’s a fresh week, Saturday is gone and over.

“I’m sure the Lions will prepare very well and we’ll have to set new standards for ourselves,” Vorster said.

For most observers, the Sharks rugby squad would seem to already have a special team environment going, representing the demographics of the country and, at the same time, leading the pack in terms of performance on the field and in the boardroom. But Springbok captain Siya Kolisi is confident that their culture is still budding, the best is yet to come.

Kolisi joined the Sharks a year ago amidst much fanfare and, even if his international commitments have meant he has not played as many matches for them as he would have liked, he has clearly settled in well and is contributing in a big way.

As the man who has driven so much of the highly-successful new Springbok team culture, Kolisi is ideally placed to comment on how the Sharks are building a new environment as well.

“Every sporting culture has a past that you have to take into account,” Kolisi said at Kings Park during a media weekend. “We’re still working towards something brilliant here.

“You have to acknowledge the past, you can’t change it but you need to learn from it. You need to have the conversations and understand what gets people going.

“Like with Eben Etzebeth, who was my first White friend. I love him as a person and we love each other’s families. So we have braais together but on some days we’ll go to the Chesa Nyama.

“It’s about being comfortable in your environment, but sometimes what is important to one person is not so much to the other. It doesn’t mean you can’t stand up for what you believe in,” Kolisi said.

Kolisi’s Springbok team-mate Lukhanyo Am is the Sharks captain and, as one of the most likeable and talented players around, he has had a key role in growing a successful culture at Kings Park.

“When you’re driving a culture, having a good environment off the field is nice too. We want to maintain high standards on and off the field.

“We try to keep the environment pure, not just me but everyone. Fortunately we have managed to get it right and keep the standards high,” Am said.

And then six months ago came the dreadful civil unrest in Durban that had the areas around Kings Park cowering behind barbed wire, using civilian patrols to protect themselves against the waves of looting and destruction. It was surely the greatest test of the Sharks’ culture.

“Last year was worse than the craziest scene you’d see in a movie,” Sharks CEO Eduard Coetzee said of the rioting. “It was such a test of our culture and we stood together.

“We’re trying to grow an inclusive culture here, both in terms of lifestyle and our community, and we’ve managed to grow in uncomfortable spaces, like Black Lives Matter.

“There’s not going to be any conflict if you talk about an issue like that, but there’s guaranteed to be conflict if you don’t talk.

“I don’t think we have our team culture dead right yet, it’s a thing that lives and evolves. A player could come into the culture tomorrow and not use the right language or not be accepted, and then we won’t get the performance side right,” Coetzee said.

The Lions have always played their rugby in expansive fashion believing that one or two mistakes are affordable if they are scoring plenty of tries themselves. It is a bold approach which Sharks fullback Aphelele Fassi is primed to try and take advantage of when the two sides meet in their United Rugby Championship match at Ellis Park on Saturday.

If Fassi has shown one thing so far in his exciting career it is how lethal he is when it comes to counter-attacking opportunities. And the Springbok who turns 24 on Sunday is just delighted to be getting out into the heat of action again, having last taken the field on November 20 in the Toyota Challenge friendly against the Free State Cheetahs. Before that, his previous game was on August 14 for the Springboks against Argentina.

“The Lions are always full of intensity and we expect a very fast game,” Fassi said on Tuesday. “They love to play with a lot of intensity and keep the ball in play.

“But then a lot of mistakes can also come into play and we need to be able to capitalise on the opportunities we get. If we get five chances, maybe we convert four of them, which would be great.

“But I’m just super-excited to get out there and play. It’s the first time playing in the United Rugby Championship for a lot of us, and for some of us it’s the first time we’re playing a match in a long time.

“The mood in the squad in general is relaxed and eager to play. We’re just delighted to have these fixtures,” Fassi said.

While it seems like the South African teams have been playing each other on an almost monthly basis when the rugby season has been in full swing, Fassi said the Sharks have their eyes set on improving their overseas performances in the new year.

“Phase 1 of the URC was playing overseas and it was quite difficult for us. But we will take those learnings into this year. Our goal is to improve and we look forward to rectifying those mistakes and building from there.

“The things I’ve learnt from the Springboks, obviously I’m trying to bring those to the team and there are a couple of Boks bringing experience from there.

“But we’re also taking knowledge from the URC guys as well, they’ve been telling us how the competition is,” Fassi said.