Ken Borland

Jake White has been talking all week about how proud a club Munster are and they certainly embarrassed his Bulls team on Saturday night, thumping them 31-17 in their United Rugby Championship match at Thomond Park.

It was a wonderful effort by the home side, led by a superb pack that stood up to be counted and never gave an inch to a side renowned for their physicality. Munster were also highly efficient when it came to controlling the game, their halfbacks, the livewire Craig Casey and man of the match, flyhalf Joey Carbery, both being outstanding.

A scrappy opening quarter saw the Bulls leading 3-0 through a Johan Goosen penalty, but once Munster began to execute better, the visitors had no answer and were dominated and well and truly beaten. The Irish side were clearly determined to improve their record after three losses in four games, and lifted by a passionate Thomond Park crowd.

And it all started up front as Munster bossed the gainline, using relentless pick-and-goes to batter the Bulls into submission. Eighthman Gavin Coombes scored twice from close range in the first half as the home side went into the break 17-3 up.

The Bulls needed to find something special in the second half, but they continued to kick poorly and so lost the territory battle, they were inaccurate at the rucks and Munster put their lineout under pressure.

Flyhalf Goosen did not come out for the second half as he had to have a head impact assessment, but his replacement Chris Smith made a horror start to hand Munster the initiative again straight away after the break.

A poor chip ahead by Smith was gathered by Carbery, who countered and then placed a clever kick infield, which Smith made a total hash of gathering, prop Jeremy Loughman getting a boot to the ball and then following up to score.

Munster were now well-clear, 24-3 up, and to make matters worse for the Bulls, prop Mornay Smith was yellow-carded in the 47^th minute for a cheap shot into the back of an opponent.

The Bulls made too many mistakes in the first half to get any attacking play going, but they did score twice in the second half, either side of Munster’s fourth try, to make the scoreboard look a little less humiliating.

Replacement back David Kriel managed to make a big impact, first brilliantly claiming an up-and-under and then getting on the outside of his defender and passing inside for flank WJ Steenkamp to score. Kriel then picked up a ball that had bobbled loose after some big Bulls defence and dashed away for their second try.

The relentless carrying of the Munster forwards had meanwhile seen excellent flank Tadhg Beirne plunge over for their bonus point try.

The Bulls battered away in the closing stages to try and get a losing bonus point, but lacked the accuracy and sheer bloody mindedness to get past a Munster defence that put everything on the line.

Scorers

Munster – Tries: Gavin Coombes (2), Jeremy Loughman, Tadhg Beirne. Conversions: Joey Carbery (4). Penalty: Carberry.

Bulls – Tries: WJ Steenkamp, David Kriel. Conversions: Chris Smith (2). Penalty: Johan Goosen.

Sanzaar CEO Andy Marinos said on Saturday that cross-border rugby between South Africa, New Zealand, Australia and Argentina needed to continue, but whether he was just talking about the Rugby Championship or also SuperRugby surviving in something similar to its current format seems to still be classified information.

New Zealand Rugby seem to have already taken the decision to pull out of SuperRugby, while South Africa seem to be looking more and more into throwing in their lot with European competition. Australia are desperately trying to stay joined with their Kiwi neighbours, while Argentina are probably just hanging on to whatever scraps they can get.

But Marinos disagreed with the current narrative that Sanzaar’s partners are all trying to jump ship when he spoke in an SA Rugby Legends webinar on Saturday.

“We are busy working through our 2021 plans, but the whole return-to-play is not easy to navigate, you have Product A and then 24 hours later you have to change to Product B. The challenge is cross-border rugby because of all the government and medical controls and access to flights. We have to be realistic: The individual unions are responsible for keeping rugby alive and sustainable in each of their markets and then they can look at the feasibility of cross-border competition.

“But we are working through this as a joint venture. A round-robin structure next year is not looking that optimistic because flying won’t be that easy yet. But there is a strong acknowledgement that cross-border rugby needs to be in place in the future. Playing against players from other countries only makes our nations stronger internationally, that’s what has allowed the Sanzaar nations to be the dominant force in world rugby,” Marinos said.

The former Stormers and Wales centre denied that there was anything wrong with SuperRugby as a product and said the attacking nature of the competition has played a major role in the success of the four Sanzaar nations at the World Cup.

“The impact on the bottom line has been significant but it’s not because of poor delivery or a lack of quality or interest in the product. I would unashamedly say we have some of the best players in the world and we’ve seen that at the World Cup. The strength we’ve got is that the toughness of the competition and the global expansion of SuperRugby means our players are used to adapting to different conditions and being on the road for long periods.

“The Northern Hemisphere players don’t have that benefit, they have one-hour flights and they’re away for a weekend. The conditions we play under, plus the fact we put more air on the ball – there’s a very attacking mindset and the teams are as positive as possible – has played a significant role in the World Cup results. And with New Zealand and Australia playing again, we have seen an upturn in people coming back to the game, and SuperRugby can start regenerating itself,” Marinos said.

Nielsen Sports, the provider of analytics for the sports industry, recently gave their annual presentation on the biggest trends in sports business and the two major talking points over the last year are the rise of e-Sports and the fact that sports bodies and their sponsors have to know who their fans are in this rapidly evolving marketplace.

Their research shows that, on average, only 10-15% of any sport’s fans are actually ‘game experts’ – people who have intimate knowledge of the rules, history, players, tactics etc. So any sports body or sponsor that only targets this section of the fan base are clearly missing out, for instance, on the 30-35% of ‘connection fans’ – for them it’s about the big event and they are the people packing out the stadia for Pink Day, the Cape Town Sevens rugby or the Durban July.

In the past, the relationship between a sport and a brand was based on the sponsor wanting visibility and the sport just wanting money. But this relationship is now much broader and the rights a sports body sells need to be more flexible and more tailored to their specific partners. Sponsors these days want to own stories and content rules in this digital age in which internet advertising spend overtook that for TV worldwide last year.

It was disappointing to hear that our traditional sports like rugby and cricket are battling to grow in this environment. In South Africa, 25% fewer millennials are interested in rugby, and cricket has seen the same drop in support.

The fastest growing sport in the world is e-Sports, which is basically what professional, competitive gaming is called, and unfortunately, rugby and cricket just don’t have games on the market that are good enough. Research has shown that there is a strong crossover between people who play the virtual game on their computers and supporting the actual ‘live’ sport. For instance, Fifa’s eWorldCup drew seven million gamers last year and Formula One enjoyed similar success with their eSports Final, the winner of which gained a one-year contract as a simulator driver for McLaren.

That e-Sports is rapidly evolving into a major player in the sports industry is shown by the fact that one-third of all their fans came onboard in the last year and they are typically millennial men with money to spend. Which means major global brands like Gillette, C-Smart and Mercedes are moving into that space, the higher LSM also attracting sponsors like Audi and Mountain Dew. Gaming is a $32 billion industry now and at the competitive level it is a mega-production, a whole show with adverts, sponsored decks and kids packed into stadia.

This year’s Overwatch League features 12 franchises based in cities like Boston, London and Shanghai who paid $20 million each to participate. The broadcast rights were sold for $90 million and the average audience is 280 000 per minute.

Speaking of broadcast rights, this field has also become extraordinarily broad for sponsors and sports bodies. Pay TV’s influence is still stable, but there are disruptors now in the picture, especially tech giants like Amazon and Facebook and even Twitter.

The cellphone has become a way of life and we are living in a mobile-first generation. Although high data costs hold us back in South Africa, 20% of local football viewers watch via internet streams, with 69% of those people watching the game live and 42% of those watching the whole game.

Rugby has 25% of its viewers streaming the game, 68% of that watching live and 48% for the whole game; cricket’s figures are 22% streaming, 78% of that live and 40% watching the full game.

The sports industry is certainly a very fluid environment for rights-holders and sponsors to get their heads around.

https://www.pressreader.com/south-africa/the-citizen-kzn/20180623/282484299488829

Two of the main talking points among South African SuperRugby followers at the moment are the apparent slackening in the defence of the local franchises and the resting of players for the away matches against the Jaguares and Sunwolves.

Questions have been raised about the defence of the South African franchises, especially after the Bulls leaked six tries against the Blues in Auckland last weekend. But it’s not just the Bulls – there are a lot more tries being scored this year in general.

The reason is that over the last year the attack has gone a lot wider and there are more players behind the ball. Sure, the rules have changed a bit, like the tackle law favouring more offloads, but the game has changed over the last year with people more willing now to leave forwards in the wide channels.

Most teams now play 2-4-2 or 1-3-3-1 with their forwards spread out across the field, and we are seeing more loose forwards standing in the backline.

In terms of the tries the Blues scored against the Bulls, we often saw two forwards in the outer extremities running against backs. When you have a big man on a smaller man, you’re more likely to be able to get an offload away. The Blues were able to score either because the Bulls simply ran out of numbers or they were able to effect excellent offloads by having support players behind the ball.

Three or four years ago, teams would have their forwards in two pods of four, but now they leave them in channels across the field and you will often see a hooker or back-row forward in the 15-metres-from-touch zone. The All Blacks have been doing this for the last five years and England did it between 2000 and 2003.

The reason it’s being done is because it’s now been proved, thanks to every player being fitted with a GPS that measures how many metres they have run and at what speed, that a lot less energy is used if the forwards are spread across the field than if they follow the ball. That’s how this new trend has evolved.

I actually thought the quality of the Bulls defence was very good in the first half, but they were found out in the second half when they just ran out of steam, too much juice had been taken out of their legs. That meant the Bulls’ backs and wings were always in a numbers situation, they could not get their width back and get back into line, so they were always under pressure.

To be fair though, the try from the restart was because at the kickoff you usually leave players back – the three outside backs and the scrumhalf on the chip-kick – and with four players out of the defensive line you will be vulnerable. But it was a good try and the Blues’ first try also featured fantastic offloads.

It’s difficult to stop offloads in the wide channels because you’re also dealing with footwork because of all the space available out there.

We always faced these same difficulties against New Zealand sides and some days we were more successful dealing with them than on others. The keys are a high level of conditioning, especially amongst the forwards, and to work hard at the breakdown. If you can’t get tacklers over the ball to slow it down, then the opposition just gets quick ball and quicker ball, and momentum, and then it’s difficult to set a defensive line. That’s what happened to the Bulls and it put Jamba Ulengo under real pressure on the wing.

But Pine Pienaar is an experienced defensive coach, now in his fourth year in the job, and he will be very aware of all this and will know how to fix it. After all, the Blue Bulls made the Currie Cup final last year and you don’t get there without having a good defence.

Handre Pollard had a better game and I’m looking forward to him coming through, he’s going a level up every week.

But it’s an horrendous draw for the Bulls to have all those away games up front, it’s the hardest draw in Super Rugby because you can never get on the front foot. Even a brilliant coach like John Plumtree was let go by the Sharks in 2013 after that sort of draw, and Allister Coetzee also had a season starting with numerous away games with the Stormers.

So it can happen that you get on a downward spiral. Super Rugby is such a tough competition that you always go through crises, but it’s how you deal with them that counts.

There have been suggestions that South African teams are concentrating more on attack to the detriment of their defence, but they will always get enough time during the week to work on their defence, that will never change. Generally teams train for 50 minutes on the Monday, then Tuesday is virtually a full session, the major day for defence, with contact. Then on Thursday attack will be the focus, but it’s not true that teams are concentrating too much on attack!

Each coach will have equal time to work within that on their area, teams split their time evenly between attack and defence.

In terms of weakened teams going to play the Jaguares in Argentina, that would have been pre-planned. Teams have to rest their frontline players in accordance with the Saru guidelines and it’s a helluva trip. You leave on the Sunday morning, flying 10-11 hours to Sao Paulo, where you have a three-hour wait before flying for four hours to Buenos Aires, only arriving on Monday afternoon, so you can’t train then. Teams will have a light practice on the Tuesday, with just one major session on the Thursday.

And coming back from Argentina is even worse!

What coaches like Johan Ackermann and Franco Smith have done is look at their next games and those have been vital, the problem with travelling to Argentina is always the game after that one, but that’s just the nature of the competition.

Singapore is also 10 hours away and it’s very humid and hot there. The Stormers took it as a chance to get some fringe guys some rugby.

Teams are merely following medical advice on how to keep their players fresh and get their best rugby out of them, plus players are more susceptible to ailments on these long trips.

The Lions proved last year that you need home advantage to win SuperRugby, but they needed to be at their best in the knockout games, hence their decision to rest players for their last round-robin game in Argentina.

John McFarland is the assistant coach of the Kubota Spears in Japan and was the Springbok defence coach from 2012 through to the 2015 World Cup, where they conceded the least line-breaks in the tournament and an average of just one try per game. Before that, McFarland won three SuperRugby titles (2007, 09, 10) with the Bulls and five Currie Cup crowns with the Blue Bulls. In all, he won 28 trophies during his 12 years at Loftus Versfeld.